Blog

Notes from the engine room

Lessons from building GTM engines and AI agent systems in production — what works, what breaks, and why.

Not Everything Needs an Agent

Gartner expects 40% of agentic AI projects to be canceled by 2027 — and not because the models are bad. The best lead-capture system I ever shipped was a spreadsheet, a sync, and a tag.

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The Bottleneck Was Never Response Time

I built a sales agent to answer leads faster. Then I sat behind the reps and watched them work — and found out I'd automated the two-minute part of a forty-two-minute job.

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Approval Rate Is a Vanity Metric

It's a QA metric wearing a business metric's clothes. It goes up when you make the agent worse, and it cost me weeks. What I report instead.

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Hard Gates, Not Soft Preferences: What Production Taught Me About LLM Classifiers

Your AI agent isn't misbehaving — your prompt is negotiating. Why "prefer X when…" fails in production, and the decision-tree structure that fixed our misclassifications.

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The Black Hole Between "Yes" and Signature

Leads that already agreed in principle were going cold in an inbox. Here's the autonomous agent we built to close the gap — and how it now closes 35% of contracts without a human touching them.

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Stop Buying Tools. Build Engines.

Every GTM stack I audit has the same disease: ten tools, zero system. The difference between a stack that costs money and an engine that compounds.

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